Browsing by Subject "Internet marketing."

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Effectiveness of discount vouchers :a theoretical model -

Hilal, Alaa W., (2014)

The purpose of this project is to examine the effectiveness of online discount vouchers, a marketing tool that has been gaining a lot of popularity throughout the past few years. Customers who purchase these vouchers are ...
Platform business model : analysis and application -

Iskakova, Asiya, (2017)

Traditional business models and marketing frameworks serve as great foundation for any new venture entering the business world; however, they are getting outdated and disrupted by new and powerful forces, the platforms. ...
Pull marketing and social media : the new recipe for full- fledged marketing - by Sahar Mahmoud Fares Ghandour.

Ghandour, Sahar Mahmoud Fares. (2011)

Traditional media is a direct one-way conversation, addressed by a company to consumers or to the public, whereas Social Media allows for a real, fair and unconstrained two-way conversation between the company and… the ...
The seller-site-buyer (SSB) e-marketing model : combining the elements of five recent web-based marketing models - by Nora Nafez Al-Jindi.

Al-Jindi, Nora Nafez. (2003)

The internet is one of the most revolutionary technologies changing the business environment. The rapid commercialization of the internet and the benefits associated with doing business online deliver substantial rewards. ...

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Browsing by Subject "Internet marketing."

Browsing by Subject "Internet marketing."

Search AUB ScholarWorks

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All of AUB ScholarWorks

My Account

Copyright Statement