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Showing 9 out of a total of 9 results for community: Students Publications.
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A leading advertising agency pitching for an edible oil account. - by Nabil Wadih Maalouf
Maalouf, Nabil Wadih
(
1995
)
Understanding the effects of fear appeals in advertising - by Elvira Samir Hariz
Hariz, Elvira Samir
(
1998
)
The Lebanese advertising industry 1975-1992 - by Nidal Jamal Majdalani
Majdalani, Nidal Jamal
(
1994
)
Public attitudes toward advertising - by Christine Iskandar Christidis
Christidis, Christine Iskandar
(
1999
)
Standardized advertising in Lebanon
Jawhar, Amal Ezzat
(
1997
)
Consumers' reaction to comparative advertising - by Souhair Karim Dahdaleh
Dahdaleh, Souhair Karim
(
1998
)
An empirical study of the effects of various types and variations of promotional appeals on particular consumer trait segments. - by Najib Lutfy Diab
Diab, Najib Lutfy
(
1995
)
An empirical assessment of the use of fear appeals in advertising - by Ghaida Itani Nawam
Nawam, Ghaida Itani
(
1998
)
The use of unique claims in improving advertising effectiveness. - by Randa Michel Semaan
Semaan, Randa Michel
(
1996
)
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Author
Christidis, Christine Iskandar (1)
Dahdaleh, Souhair Karim (1)
Diab, Najib Lutfy (1)
Hariz, Elvira Samir (1)
Jawhar, Amal Ezzat (1)
Maalouf, Nabil Wadih (1)
Majdalani, Nidal Jamal (1)
Nawam, Ghaida Itani (1)
Semaan, Randa Michel (1)
Subject
Advertising -- Lebanon (9)
Advertising -- Psychological aspects -- Lebanon (2)
Consumer behavior -- Lebanon (2)
Fear (2)
Advertising -- Oils and fats, Edible (1)
Brand choice -- Lebanon (1)
Consumers' preferences -- Lebanon (1)
Fear in children (1)
Oils and fats, Edible (1)
Pj:000462 AUBNO (1)
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Date Issued
1998 (3)
1995 (2)
1994 (1)
1996 (1)
1997 (1)
1999 (1)
Has File(s)
Yes (9)